Big Data

“Information is the oil of the 21st century, and analytics is the combustion engine.”
– Peter Sondergaard, Senior Vice President, Gartner

Is Big Data worth the hype?

Big Data and Machine Learning algorithms were able to predict the 2014 Ebola outbreak nine days before the World Health Organization. In the same year, IBM set up a Landslide prediction system in Rio to predict and respond to potential landslides. GE uses sensors on machinery to figure out how to improve working processes and reliability.

Not convinced?

Starbucks can have three branches in the same area without business suffering in any of the outlets. What’s their secret formula? They use their massive repository of data on consumer behavior, traffic, and demographics to strategically select locations for their stores.

What is Big Data Analytics?

Big Data is just information. It’s large volumes of information that can be derived from logistics, human behavior, machinery, transactions, or anything at all. Data volumes can go from terabytes to zettabytes. Big Data Analytics is the processing of that data to gather information such as hidden patterns, trends, and unknown correlations.

Applications of Big Data Analytics

So what do you do with all this information?

Among many of the applications areas of Big Data Analytics, there are:

Precision Medicine
Location Tracking
Fraud Detection
Advertising
Weather Pattern Prediction

Harness the power of Big Data Analytics with Tadafur

Tadafur helps companies develop business insights by utilizing the full potential of the data available to them, internally and externally. We advise organizations that seek to incorporate big data analytics into their business models, strategic choices, service offerings, customer attraction, or policymaking.

Schedule a free consultation with our Big Data advisory team today.